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Do You Even Data

A data-driven marketing blog

Want to learn how you can translate incredible data list information into killer marketing campaigns? Want to better understand how data research and models can enhance the data you already have?
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Avoid These 10 Custom Panel Mistakes

Do you have a custom online panel, or are you considering one for 2012? Make sure you avoid these common mistakes (highlighted in the slides below) to get the data you need.

Want to know more? Read our new eReport, with advice and steps to ensure your research is successful.

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Heather Primm
Heather Primm
Heather Primm

Heather Primm, Director of Operations, came to Data Decisions Group in 1996 in a part-time capacity as an interviewer in the call center at night while working in property management during the day. Now, over twenty years later, Heather has spent time in almost every functional area of the company, working in quality control, project coordination, project management, product management, and now management of the operations team that delivers high-quality data and research solutions to our clients.

In her role at Data Decisions Group, Heather wears a number of different hats: consulting at the project level, keeping the team abreast of legislative changes that impact our industry, product development, process improvement, and relationship management. What she loves best about the work she does is helping deliver high-quality, actionable results to our clients that allow them to improve their business performance…and their bottom line.

Heather received her undergraduate degree from the University of North Carolina at Chapel Hill in 1992.