Like most people pressed for time, I scan the news headlines just to get a sense of what’s going on in the world, from the missile antics of North Korea, to the frenzy state of bitcoin. Speaking of bitcoin, there’s been a wave of news lately regarding the legitimacy and astronomical price increase of bitcoin. Many financial analysts are warning the bubble will eventually burst, while others claim it’s the digital currency of the future, and you need to invest now.
It's no secret that Hispanic buying power is surging in the United States. How could it not, with an estimated population reaching nearly 58 million in 2016, an increase of almost 8 million people in just six years. Because of their approximately $1.4 trillion in buying power, retailers and marketers are heavily focused on capturing data about Hispanic shopping habits, lifestyles, and product preferences. This translates into more dollars dedicated to Hispanic-targeted marketing and advertising and...you guessed it...market research.
Drones have become a hot and controversial topic in recent years, with businesses such as Amazon testing package delivery via drones through their Amazon Prime options and Domino's testing pizza delivery in select markets, to local law enforcement using drones to track suspects and monitor emergency situations. To the casual observer of this recent phenomenon, it seems like drones would only be practical in recreational settings. But, as the above examples demonstrate, drones are becoming more prevalent in business as companies look for quicker and cheaper ways to obtain competitive advantages over their competition.
As part of our ongoing innovation efforts, we are constantly testing new and promising market research technologies, platforms, methods, and tools. We call this testing ground FGI Labs. Our most recent lab topic is mobile market research. In addition to rigorously testing the potential pitfalls of response bias from mobile respondents vs. personal computer respondents, we are testing consumer preferences for surveys on mobile and Smartphones.