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Do You Even Data

A data-driven marketing blog

Want to learn how you can translate incredible data list information into killer marketing campaigns? Want to better understand how data research and models can enhance the data you already have?

Mike Hail

Mike Hail

Mike Hail serves as CEO of Data Decisions Group. Previously, he has been CEO, Web Decisions Group, CEO, Yankelovich, CEO, Knowledgebase Marketing. With 38 years of marketing experience on both sides of the desk, Mike acts as the professional listener and interpreter for our client engagements. He focuses on the data and analytical aspects of our solutions.

Recent Posts:

Will your Medicare AEP 2022 MA enrollment be a repeat of AEP 2021?

Or I might remark that "those who cannot remember the past are condemned to repeat it.".*

  • 3 min read
  • Oct 4, 2021 3:37:31 PM

Building Propensity Models

Recently, I read a promotional email from one of my favorite market research vendors. The email’s first message was about propensity models, one of my favorite tools. I wondered if they really have the sample sizes necessary to create accurate scoring; in my experience, it requires very large samples that most firms cannot afford or execute.

  • 3 min read
  • Jun 21, 2021 2:27:33 PM

What will consumers do in 2021?

In 2020, as we are painfully aware, the consumer got to stay at home. They managed their households, taught school, and went to work in their PJs. For many, a typical day consisted of surfing the web for things to watch and things to buy.

  • 2 min read
  • Jan 11, 2021 11:50:24 PM

The New Normal:6 feet not 6 degrees

Prior to Covid-19, we enjoyed the harmless concept of only 6 degrees of separation from another person.  Specifically, Kevin Bacon.  Interestingly enough, we also called it the “6 Handshake” rule.

  • 2 min read
  • Apr 21, 2020 3:07:06 PM

As Layoffs increase how will healthcare coverage change in the US

Health insurance coverage is provided by several public and private sources in the United States.

  • 3 min read
  • Mar 30, 2020 2:26:45 PM

Medicare 2020—Increased Choice and Competition

A recent Kaiser Family Foundation article** states that in 2020 there will be 3,148 Medicare Advantage plans offered in the US. 

  • 1 min read
  • Jan 15, 2020 2:31:30 PM

State of Media 2020—Trends to Watch

  • 1 min read
  • Nov 4, 2019 4:46:56 PM

Why Data and Analytics Initiatives Fail

  • 2 min read
  • Oct 21, 2019 12:44:41 AM