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Do You Even Data

A data-driven marketing blog

Want to learn how you can translate incredible data list information into killer marketing campaigns? Want to better understand how data research and models can enhance the data you already have?

Mike Hail

Mike Hail

Mike Hail serves as CEO of Data Decisions Group. Previously, he has been CEO, Web Decisions Group, CEO, Yankelovich, CEO, Knowledgebase Marketing. With 38 years of marketing experience on both sides of the desk, Mike acts as the professional listener and interpreter for our client engagements. He focuses on the data and analytical aspects of our solutions.

Recent Posts:

Medicare 2020—Increased Choice and Competition

A recent Kaiser Family Foundation article** states that in 2020 there will be 3,148 Medicare Advantage plans offered in the US. 

  • 1 min read
  • Jan 15, 2020 2:31:30 PM

State of Media 2020—Trends to Watch

  • 1 min read
  • Nov 4, 2019 4:46:56 PM

Why Data and Analytics Initiatives Fail

  • 2 min read
  • Oct 21, 2019 12:44:41 AM

Medicare Marking Toolkit

  • 5 min read
  • Aug 14, 2019 3:12:34 PM

Medicare AEP is coming, October 15, 2019

  • 1 min read
  • Jun 26, 2019 3:18:53 PM

The Day My Digital Connection Died

  • 3 min read
  • Jun 18, 2019 3:37:13 PM

Understanding Artificial Intelligence

In the mid 80’s I worked at Texas Instruments.  One of the many interesting projects that I worked on was “publishing our Understanding series of books”.  The last one I worked on was Understanding AI—the cover of that book is depicted below.

  • 1 min read
  • May 2, 2019 3:35:23 PM

How Is DDG Different

AI (Machine Learning) at DDG

  • 3 min read
  • Apr 29, 2019 2:04:17 PM