Data Decisions Group has been conducting primary marketing research studies for over three decades. That's a lot of survey data! For many years, these meticulously and methodically collected survey results, and the ensuing insights, were our only deliverables to our clients. Not anymore. In 2018, the best solutions we have to offer our customers often begin with the marriage of survey data and some other data source.
Custom online research panels continue to offer an efficient way of collecting survey feedback from participants. Custom panels often make research speedier, more affordable, and more actionable, but only if they are managed and maintained properly. One of the critical (and often overlooked) elements to properly managing and maintaining a custom panel is regularly scheduled panel refreshment - essential to maintaining a healthy and active panel.