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Do You Even Data

A data-driven marketing blog

Want to learn how you can translate incredible data list information into killer marketing campaigns? Want to better understand how data research and models can enhance the data you already have?

Kerri Forguites

Kerri Forguites

Kerri began her career in market research with DDG in 2007 as a project coordinator. Assisting the project managers allowed her to easily transition into a project management role in 2011. Kerri has worked on projects in the retail, nonprofit, CPG, publishing and energy industries, among others, and has deep experience with custom panel development and management. Kerri graduated Cum Laude from Castleton State College with a B.S. in Marketing and Management and a minor in Economics.

Recent Posts:

Survey Results and Data Appends - A Recipe for Success

Data Decisions Group has been conducting primary marketing research studies for over three decades. That's a lot of survey data!  For many years, these meticulously and methodically collected survey results, and the ensuing insights, were our only deliverables to our clients.  Not anymore.  In 2018, the best solutions we have to offer our customers often begin with the marriage of survey data and some other data source.

Keeping your Custom Online Research Panel Refreshed, and your Survey Results Refreshingly Useful!

Custom online research panels continue to offer an efficient way of collecting survey feedback from participants. Custom panels often make research speedier, more affordable, and more actionable, but only if they are managed and maintained properly. One of the critical (and often overlooked) elements to properly managing and maintaining a custom panel is regularly scheduled panel refreshment - essential to maintaining a healthy and active panel.