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Do You Even Data

A data-driven marketing blog

Want to learn how you can translate incredible data list information into killer marketing campaigns? Want to better understand how data research and models can enhance the data you already have?

Kara Davis

Kara Davis

Kara Davis

Kara Kennedy Davis is the Manager of Marketing Science for Data Decisions Group. She joined the company in 2004 as part of the sales team, and quickly transitioned into a project management role in 2006. In 2012, she joined the Marketing Science department where she designs strategic research studies and uses advanced analytics to improve clients' marketing results.

Kara graduated Summa Cum Laude from Appalachian State University in 2003 with a B.S. in Advertising and a minor in Sociology. She received certification from the University of Georgia for Principles of Market Research, and has attended training seminars with Burke and CASRO where she further developed her skills in marketing research. She served four terms on the Atlanta Southeast Chapter of the Market Research Association.

Recent Posts:

Sweet! How Consumer Data Improved Market Research for a Candy Company

  You know the age-old struggle in market research – get as many questions answered as you possibly can - without actually crossing that obscure line where you risk collecting bad data from fatigued respondents? Let’s face it, we’ve all been there. A lot. It’s something I’ve tried to carefully balance over the last 10 years as I’ve had my hand in many research questionnaires. Fortunately, my quest for additional data has become much easier over the past year. So, that's the topic of my blog post today. Here's my market research story. It has a pretty sweet ending.

3 Strategies to Grow Your Business and Have Your Cookie Too

The relationship between your business, your research, and your consumers is like an Oreo cookie. Your business is the face of the Oreo, with the logo that makes it distinct and recognizable as a top-notch snack. Your consumers are the bottom cookie, supporting your business, making the whole package sweeter and easier to handle.