FGI Research’s Customer Loyalty Impact Simulator™ takes key drivers analysis to the next level. Typi...
To the intrepid brand or product manager, the retail line review evokes the specter of sleepless nig...
Sometimes market research (MR) takes literal rocket science, and sometimes it isn’t all that complic...
We are often asked how much study sample is needed when clients work with us to design a study. This...
Congratulations, somebody shopped in your store. Maybe somebody else will shop in your store, too. O...
Concept testing is nearly always part of a new product launch initiative—an important part, to be su...