<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=204513679968251&amp;ev=PageView&amp;noscript=1">

Do You Even Data

A data-driven marketing blog

Want to learn how you can translate incredible data list information into killer marketing campaigns? Want to better understand how data research and models can enhance the data you already have?

David W. Wilson

David W. Wilson

David W. Wilson

David Wilson has over 25 years of experience helping leading companies improve their marketing results using digital marketing, direct marketing, database marketing, consumer data, predictive analytics and marketing research.

Recent Posts:

Insurance Customer Acquisition Using Life Event Trigger Data

The foundation of successful customer acquisition is prospect data that targets consumers who are in the market to buy a specific insurance product. Too often, insurance marketers rely on simple targeting criteria such as age, income and gender. The use of this commodity prospect data results in a higher effective cost per lead, fewer policies sold, and higher lapse rates. Fortunately, the use of life event trigger data can help you target individuals who are highly likely to purchase an insurance product in the near future.

Insurance Customer Acquisition Using Purchase Propensity Data

The foundation of successful customer acquisition is prospect data that targets consumers who are in the market to buy a specific insurance product. Too often, insurance marketers rely on simple targeting criteria such as age, income and gender. The use of this commodity prospect data results in a higher effective cost per lead, fewer policies sold, and higher lapse rates. Fortunately, the use of purchase propensity data can help you target individuals who are highly likely to purchase an insurance product in the near future.

How Big Data, Advanced Analytics Lead to Better JD Power, Net Promoter, Satisfaction Results

Suppose you are driving your car on a dark and curvy mountain road, on a rainy night, with a very foggy front windshield, dim headlights, and a perfectly clear rear view mirror to guide your path forward? It’s not a comforting scenario. Surprisingly, this is how many companies still operate when attempting to understand and improve their customers’ experiences and the resulting customer satisfaction (or JD Power/Net Promoter) ratings. They know a great deal about the past but very little about the future; they know a lot about the average customer but very little about the individual customer.

Life Insurance — Cut Your Cost Per Lead In Half

When it comes to life insurance leads, too many companies are wasting their marketing dollars. In fact, their cost per lead is 2-3 times too high. 

The New Insights Imperative: Market Research + Big Data + Predictive Analytics

A cursory glance at today's market research news makes it immediately clear that big data and advanced analytics are hot topics. So why all the hoopla? What is big data in the context of market research and what are some working examples? What is the real promise of big data market research (Big Data MR)? And most importantly, what immediate next steps can you take to harvest some near-term Big Data MR benefits?

Increase Medicare Advantage Revenue By Reducing Member Churn

On average, about 10% of your Medicare Advantage members churn each year (Kaiser Family Foundation). Let’s assume that you have 100,000 members and you average $800 per member per month (PMPM) in Medicare payments and premiums to your health plan. At a 10% churn rate, you are losing 10,000 members and $96 million in plan reimbursements!

Conjoint Market Simulator Video - Determining Brand Strength

Conjoint market simulators are powerful tools that help you: Maximize market share Maximize revenue Maximize profit In this new demonstration video, Dino Fire (our Chief Data Science Officer) shows you how to measure your brand strength vs. competitors in your market.

Driving CPG Demand in an Era of Consumer and Retail Disruption

Executive Summary Many CPG manufacturers are losing the battle for shelf space and margin growth unnecessarily. Changes in consumer preferences and retailer innovations are impacting this battle, and they're not keeping up. Successful CPG manufacturers are driving demand with insights from category research, product innovation research, and market simulation.

Medicare Advantage Enrollment Data by State and Provider (2017)

New Tableau Dashboard for Medicare Enrollment (2017) Once again we have compiled the Medicare enrollment data by state and provider. You can download your personal copy below. There were 916,186 new Medicare Advantage enrollees! Did you gain or lose members?  Which competitors gained or lost members? How can you get better results this year? October 15, 2017 is fast approaching. Download your copy of the data.