Do you consider yourself environmentally friendly, environmentally concerned, or just Green? If you answered “yes” to the question above – keep reading. I assume that none of us enjoy being called hypocritical.   If this is the case, then how can you be Green and support direct mail programs with extraordinarily high rates of non-deliverable mail?  We are killing millions of trees and just adding to landfills…a total waste of our environment and your budget dollars.

How is your Medicare marketing performing?   If you are like most Medicare marketers, you are probably doing fine.   The basis for the way you feel – your average response rate.   Living off of an average creates a glass ceiling in terms of marketing optimization.   Think about it, if your average response rate is 1%, some people are not responding at all and some are responding at 2%.  Let’s talk about ways to change the average by eliminating monies being spent on those 65 plus year olds that will not buy – Group Retirees, Medicaid, Retired Military and more.