Editor’s note: this post is by guest blogger, Corey Dall, who served as marketing manager for FGI Research for 2 years before starting her tenure as the digital marketing manager for a local bank. This is her reflection on her time here and some of the lessons she learned from our industry thought leaders.
If you would like to see more results from our study, you can sign up for a walk through. Find out how the insured and uninsured compare, and get suggestions on how to reach the "not right now, but someday" consumers.
It's not a secret that we like grocery infographics.
We got the news on Friday when a large envelope arrived in the mail. And there, in an eloquently stated letter, was the decision: a Gold Hermes Creative Award in the Website Overall/Business to Business Category. Our website redesign and rebranding effort is an award-winning one!
If you have been a silent advocate for all the benefits that market research (MR) can bring to your company, then we’re here to help you find your voice. Our Ultimate Guide to Proving Your Market Research ROI brings research to the forefront as a key player in achieving business objectives, optimizing strategies, and—most importantly—improving return on investment (ROI).
From top to bottom to middle market, 2013 will be the year life insurers and annuity providers explore how to build powerful consumer profiles that define evolving consumer segments.
Editor’s note: we interview Philip Atkins, director of client services, who talks about how returning to and clarifying project objectives can help ensure that research insights are not wasted with inactivity. As a market researcher, do you ever feel like other departments at your company don’t render the insights and recommendations gained in studies into actionable strategy? Here’s what it takes to get all the teams are on the same page. Get the right people sitting at the table
You might have thought all the buzz over the Affordable Care Act was over, but in reality, it’s just beginning.
In the last 5 years, green energy programs and products have become a popular option for utility companies as they monitor expanding grid use and make the switch from fossil fuels to more sustainable (and often money-saving) practices.
So you want to field a phone study? Perhaps you've used this mode in the past, or maybe this is a brand new avenue for your company. Regardless of whether you are looking to run your first or fifteenth telephone project, the place to start is with sampling methodology.