Important life events often trigger the purchase of expensive products and services.
When it comes to insurance, the arrival of a new child is an important trigger event.
As you can see from the data in the chart below, a household with a new child has a term life policy purchase index of 605. In other words, they are six times more likely to purchase term life insurance vs. a household without a new child.
Data-driven marketers use this trigger event to significantly increase their response and purchase rates.
In addition to the birth of a new child, marketers use existing propensity models to boost their results. In this case, our Term Life Propensity Model adds even more lift to their response and purchase rates.
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Life insurance marketers use our Propensity Model data to identify consumers who are most likely to purchase whole life insurance, term life insurance, and/or burial insurance (final expense). Our data is used to generate high-performance lists for direct mail and telemarketing. They are also used to create custom audiences for online and digital marketing via Facebook, Google search and display marketing.
Insurance marketers also use our Propensity Model data to profile their current customers to improve their life insurance cross-selling and up-selling results. In both cases, the use of our Propensity Model lists and data results in improved response rates, conversion rates, overall marketing performance and increased return on marketing investment.
Contact us today to start getting better marketing results tomorrow.