Instead of taking broad strokes, we help agencies create and segment their audiences so they can deliver even more targeted content. We then use data to predict how successful campaigns will be with those target audiences.
The leaders in the agency business recognize a need to improve their predictive analytics, but find it difficult to organize the three primary pillars of support necessary for success:
An effective team has both statistical practitioners and data experts who run hygiene and integration.
Most forward-looking enterprises are migrating to the cloud and AI/machine learning.
Nothing is more valuable than the first party data collected by the brand. Yet, to truly understand the consumer and create personalized campaign messages, you often need third-party databases.
The predictive marketing cloud platform, Reach, is available in grey label and offers a unique technology for your agency. By identifying consumers most likely to become customers, agencies with Reach can generate real purchase results, not just topline vanity metrics like clicks or unqualified leads. Unlike a DMP, we give you total control by using real consumer data (name, address, email, phone plus demographics, behavior, purchase transaction, media preferences, propensities) for improved customer acquisition both offline and online.
Offer industry leading predictive capabilities that set your shop above the playing field.
Make your smart people even smarter. Start fast with plug-and-play managed services and move capabilities in-house with predictive skills training.
Build your business by delivering increased results for your clients by offering the best, targeted audiences.
