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About Us


Our story

Insights to Decisions 

datadecisions Group (DDG) was formed by the merger of FGI Research and Analytics,  performing custom primary marketing research (founded in 1981), with Web Decisions Group, supplying consumer data and data processing (founded in 2012), and Reach Analytics, a company providing a proprietary machine learning modeling platform (founded in 2013). 

Dr. Steven J. Lerner and Michael W. Hail are the managing members. Investors include Blue Hill Group, Chapel Hill, NC, and Alta Equity Partners, Concord, MA.

Our Mission 

Our mission is to facilitate the successful execution of personalized marketing based on the voice of the consumer, enabling clients to optimize their marketing budgets. 


DDG Platform

DDG operates within AWS for scale and business continuity.

DDG can accept and/or process unstructured and structured data feeds using Snowflake. 

Within a lakehouse environment, we utilize the following:

Proprietary apps: Reach, Funnel, Fetch
Snowflake recommended apps: Rudderstack, Matillion, Hubspot, Tableau

Certified SOC 2 Type 2 for six consecutive years. Upon request, the documentation for our data control processes can be authorized for review.

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