Data Decisions Group
Data to
Decision
What we do
Ensure a positive return on Marketing investment
Innovative Solutions
How We Work
Research
Aggregate
Analyze
Voice Of The Consumer
Data Democratization
Double Decker
A multi-level omnibus survey product for those times when you have questions and you need immediate answers.
Fetch
Inline data preparation on your schedule: daily, hourly, or in minutes.
Reach
Quick-turn creation of look-alike and response models complete with data visualization.
Funnel
Get immediate universe counts and order scored prospects for your specific local market, product, or service.
Chris Zane
Ready to take the next step?
News
Latest posts
Combining Segments, Third Party Data and Modeling — A Primer
In my 30+ years of data-driven marketing experience, I can make the following statement with the utmost confidence: Combining customer segments, third party data and predictive modeling will significantly improve your marketing results. Most companies use one. Some...
Improve Under 65 healthcare Marketing
On March 23, 2010, then-U.S. president Barack Obama signed the Patient Protection and Affordable Care Act (ACA) into law. At the time, nearly 50 million people had no health insurance. As of 2023, roughly 40 million individuals now benefit from ACA-related...
Stated vs. Derived Importance in Key Drivers Analysis
Congratulations, somebody shopped in your store. Maybe somebody else will shop in your store, too. Or maybe they’ll shop in someone else’s store. Or maybe they’ll just say, “the heck with it” and go to a movie instead. Retailers keep us researchers...