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2023 Strategy

Based on insights from primary market research

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Your 2023 plans should be driven by the voice of the consumer. Who should you be targeting? What features/benefits and pricing would cause them to try your product? And what messaging would catch their attention?



New Product Development Methods:

  • New Product Screening – prioritize new product options
  • Discrete Choice Modeling – measure feature importance and preferences
  • Monadic Experimental Design – determine which product goes to market
  • Market Segmentation – Develop the right message for the right target audience


New Product Development

For New Product Screening, DDG uses a Maximum Differential Scaling methodology to estimate “share of preference” for each of the potential products.
DDG deploys Discrete Choice Modeling, popularly known as conjoint analysis to identify the most appealing product features most appealing and what consumers would be willing to pay for them.  
Concept testing determines which products should go to market and at what price.  DDG uses a Monadic Experimental Design to create firm projections.

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Personalized Marketing

Segmentation is a research technique designed to identify homogeneous groups of similar consumers (or occasions) from a vast, heterogeneous market population.

DDG develops a basic multidimensional segmentation scheme that groups consumers into discrete groups based on their needs when it comes to the new products…thus “needs-based segmentation.”

Implicit in this approach is that the needs-based nature of the segmentation study itself should reflect the possibilities of what potential new products could be. Key to this is the determination of the needs statements to reflect unmet needs in the market.

   Marketing services to develop and execute

data-driven marketing

Market Research 

Generate Primary or Custom Research panels geared toward customers or prospects. Discover the discriminating variables that creates the “why”

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Data Aggregation

After discovery through Marketing Research we can collect and integrate the data that drives your marketing success

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Business intelligence displays of research or transaction data. Creating various models: predictive, lookalike, propensity and nested.

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MarTech Platform Management 

Our ingestion engine will place data into Snowflake The Data Cloud performing  all hygiene and transformation then feed the next application.

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Industry Focus

Whatever your industry or niche, there is data-driven marketing to harness and insight to glean. Take advantage of our industry experience for stronger digital and offline marketing engagement.

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Medicare and Life Insurance

Regulations make Medicare Marketing segmentation mandatory. DDG offers Medicare segments.    Read More

70% percent of consumers are underinsured for Life Insurance.  Most have never received an offer to buy. We create  custom audiences.  Read More


Data Research & Insights

Consumer-Packaged Goods

People want to be treated as people, not just another buyer. Leverage the power of data to create personalized one-to-one messaging that speaks to your customers as individuals. Even toothpaste and shampoo have market segments.

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Omni-Channel Marketing Platform

Ad Agency

Subscribe to our data science platform: Reach. Whether you need a new client pitch or campaign optimization results, Reach provides immediate answers. Feel as if you have a data science team at your immediate disposal.

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Need to add more context to the data you already have?


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