Your 2023 plans should be driven by the voice of the consumer. Who should you be targeting? What features/benefits and pricing would cause them to try your product? And what messaging would catch their attention?
New Product Development Methods:
For New Product Screening, DDG uses a Maximum Differential Scaling methodology to estimate “share of preference” for each of the potential products.
DDG deploys Discrete Choice Modeling, popularly known as conjoint analysis to identify the most appealing product features most appealing and what consumers would be willing to pay for them.
Concept testing determines which products should go to market and at what price. DDG uses a Monadic Experimental Design to create firm projections.
Segmentation is a research technique designed to identify homogeneous groups of similar consumers (or occasions) from a vast, heterogeneous market population.
DDG develops a basic multidimensional segmentation scheme that groups consumers into discrete groups based on their needs when it comes to the new products…thus “needs-based segmentation.”
Implicit in this approach is that the needs-based nature of the segmentation study itself should reflect the possibilities of what potential new products could be. Key to this is the determination of the needs statements to reflect unmet needs in the market.
Generate Primary or Custom Research panels geared toward customers or prospects. Discover the discriminating variables that creates the “why”
After discovery through Marketing Research we can collect and integrate the data that drives your marketing success
Business intelligence displays of research or transaction data. Creating various models: predictive, lookalike, propensity and nested.
Our ingestion engine will place data into Snowflake The Data Cloud performing all hygiene and transformation then feed the next application.
Whatever your industry or niche, there is data-driven marketing to harness and insight to glean. Take advantage of our industry experience for stronger digital and offline marketing engagement.
People want to be treated as people, not just another buyer. Leverage the power of data to create personalized one-to-one messaging that speaks to your customers as individuals. Even toothpaste and shampoo have market segments.
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