Our consumer propensity models give you the power to isolate and target your best prospects or to enhance your customer files which will dramatically improve your marketing results.
DecisionPoints™, Data Decision Group's industry-leading compiled data source, is scored for each propensity. The data speaks to consumer behaviors, lifestyles, attitudes, socio-economics and channel preferences.
Smart marketers will take these powerful, high-performing data elements and use them to identify viable prospects, recognize and understand their heterogeneous customer segments and then match their marketing to specific consumer characteristics and traits.
Covering over 250 different consumer products and services, our Purchase Propensity Models are built on the industry’s best compiled data combined with proprietary survey responses.
Below are just a few examples of our Purchase Propensity Model Lists. If you don't see your product or service listed, contact us for a complete listing.
You can use our Purchase Propensity Model lists and data to: