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Marketing & Analytical Databases

Everything Starts with Your Data

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Without a sound database as your foundation, it's impossible to generate reliable analytics and high-performing cloud marketing applications.

Today, companies simply must have a well-sourced and accurate database. 


Flexible Marketing Platform

The Right Data for the Right App

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We build flexible and adaptable databases to support your cloud marketing applications, analytics, or both.

Our databases can incorporate:

  • Many sources of data to support a wide-spread marketing vision, or
  • Fewer sources of data to support very specific and tactical marketing apps

At the heart of our database solution is a flexible architecture that supports your unique requirements. 

Data cleaning is included so you can trust it for serious analytics and marketing.

Learn More > Campaigns


Data From Any Source

Harness Your Data

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You need a complete profile of customer behaviors, channels, preferences. 

We integrate the data you need into a single database.

Your database can include data from one or more of these sources:

  • Point of sale (POS) terminal
  • Email and other marketing
  • Website and e-commerce
  • Call center
  • Social media
  • Mobile apps

Learn More > Decision Points


Analytical Sandbox

Improve Your Analytics

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When used as an analytical sandbox, our database solution supports your:

Learn More > Analytics


Cloud Marketing Support

Feed Insights to Your Apps

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As you add more cloud marketing apps, you need to feed them actionable insights.

Our database helps you:

  • Feed data, scores and recommendations to your cloud marketing apps
  • Personalize communications in real-time
  • Execute omnichannel campaigns

Learn More > Campaigns