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Data Services

Data Integration

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Your insights are only as good as your data.

Poor data leads to bad insights and marketing failures.

Our advanced dataTraces and merge-purge algorithms improve your data.

With better data, you instantly improve your analytics and marketing results.

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dataTraces

Improve Your Analytics & Marketing

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We offer the industry's premier data hygiene services.

Using proprietary customer recognition and integration technology, we deliver the highest match rates in the industry.

Better Name & Address Quality

We dramaticaly improve the quality of your names and addresses.

Our services include:

  • Routines to optimize list output
  • Coding Accuracy Support System (CASS)
  • Delivery Point Level Verification (DPV)
  • Occupancy Based Level
  • National Change of Address (NCOA)
  • Proprietary Change of Address (PCOA)
  • Deceased Processing

Improved Personalization

While name and address quality is critical, customer recognition is also vital to your success.

Recognition refers to your ability to identify an individual, regardless of name and address changes.

U.S. popluation changes can make recognition very difficult for most companies.

Our services give you a single, consolidated view of each customer across all of your organization’s data sources.

Request a Complimentary Data Audit & ROI Assessment


Merge-Purge

Eliminate Duplicates in Your Data

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Billions of marketing dollars are wasted on duplicate customers.

Our merge-purge solution is the “gold standard” for this common pain point.

Some benefits to you include:

  • Removing duplicates
  • Targeting the best audience
  • Lowering marketing costs

Persistent Pinning

Persistent pinning is a requirement for data-driven marketing.

Our proprietary algorithms successfully identify unique individuals and households from any data source containing a name and address.

Households are assigned a unique household identifier (HHID) and each individual is assigned a unique individual identifier (INDID).

Some benefits to you include:

  • Fewer duplicates
  • Target person, household or address
  • All data linked to one person or household

Learn More > Campaigns