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Aquire > Grow > Retain

Insights to Improve Marketing

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You must fully leverage your data with predictive modeling and other analytical methods.

We offer a comprehensive set of predictive modeling solutions that utilize the most updated statistical modeling techniques, and are created by industry leading experts with over 20 years’ experience delivering productivity gains.

Acquire

  • Identify your best-fit targets
  • Describe these consumers
  • Evaluate channel preferences and response rates
  • Enable our clients to implement an efficient and effective acquisition strategy

Grow

  • Identify current customers who are likely to buy additional products
  • Create segmentation with different messages to different audiences
  • Devise cross-sell or up-sell strategies to increase the client values/satisfaction

Retain

  • Determine a value for the individual consumer
  • Study the probability of attraction
  • Implement a loyalty campaign

Learn More > Campaigns


Applied Analytics & Modeling Solutions

More Ways to Improve Your Results

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Today, we have more ways than ever to help you uncover hidden insights and improve your marketing results.

Below are just a few of our applications:

  • Customer Profiling
  • Customer Lifetime Value (LTV)
  • Churn Propensity or Score
  • Purchase Propensity or Score
  • Customer Contribution Analysis
  • Negative Screen
  • Customer Cross-Sells and Up-Sells
  • Prospect Audience Identification
  • Customer Cluster Analysis
  • Response Analysis

Learn More > decisionPoints


Advanced Methods

Tap the Power of Advanced Analytics

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We use the most advanced methods in the world.

These methods help us uncover insights, predict customer behavior and improve your results.

Here are some of our methods:

  • Adaptive Choice-Based Conjoint (ACBC)
  • Choice Based Conjoint (CBC)
  • Apriori Association
  • CHAID
  • Exploratory Data Analysis (EDA)
  • Gap Analysis
  • Key Drivers Analysis
  • Latent Class Analysis
  • Logistic Regression
  • Machine Learning
  • Artificial Intelligence (AI)
  • MaxDiff Scaling
  • Ordinary Least Squares Regression (OLS)
  • Text Mining
  • TURF Analysis

Learn More > Research