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Do You Even Data

A data-driven marketing blog

Want to learn how you can translate incredible data list information into killer marketing campaigns? Want to better understand how data research and models can enhance the data you already have?

Sarah Bishop

Sarah Bishop

Sarah Bishop

Sarah Bishop, Manager of Community Insights, has been with FGI for almost three years. She brings a strong background in Marketing, having served in that capacity at Southern Illinois University within the College of Applied Sciences and Arts. She has a B.A. in English from the University of New Hampshire and an M.B.A. from Southern Illinois.

Recent Posts:

Concept Testing in an Insight Community: A Bigger Picture and a Deeper Story

In the 2013 GRIT report, online insight communities sat at the top of the list for emerging technologies that market research clients actually want to use, beating out mobile surveys, social media mining, and text analytics for the honor. (A summary of this is illustrated nicely in an infographic.)

4 Steps for a Successful Online Community

Online communities are among the most important qualitative tools driving online market research today. But, how can you use it and prove ROI? Many success stories start with creating personalized studies to gain information about your audience. And with an online community, you can make your own activities, tasks, and discussion forums to gain beneficial findings. Additionally, you can target and engage a specific segment of participants to further mine data and feedback on products, services, concepts, or ads. To do that, follow these 4 key steps for creating your awesome online community: